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How to grow your business building a list of repeat customers: The power of a good autoresponder ser |
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Written by Webmaster
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Friday, 27 August 2010 |
By Francesco Amico
 If you are a business owner and are asking yourself how to increase your sales and profits, keep reading this brief article. You are going to be surprised by what tactic you can instantly implement in order to get yourself ahead of your competition literally overnight!
Whether you have just started or have been in business for long time, I am sure you are regularly asking yourself: "How can I let people know about my fantastic products and services?" should I use the yellow pages to connect with more people? Or maybe let my friends know about what I do?
Yes, of course you can do that. But how much time and money is that going to take?
Here's something you might be missing: the power of "back end selling"!
What is back end selling? Back end selling means to sell again to somebody who has already purchased from you. So, how do you persuade your existing customers that they should buy again from you?
Simple!
Stay in touch with them regularly and let them know about your products, special
offers they can't miss and so forth. Do you have to call them on the phone regularly? Not so!
What you want to do is email them every 3-4 days giving them valuable advice on your specific area and, gently let them know about your products and services. It doesn't matter if you fix cars, are a dentist or own a furniture shop. You always must build a list of clients. That's where you are going to generate profits from in the long run. Statistical data show that repeat sales are WAY easier than first time sales.
How do you build a list of customers? And what application should you use to contact them regularly in bulk?
In my experience, the finest device to run email marketing suitably is to utilize a good autoresponder. Autoresponders allow you to both capture emails from your website (I hope you have one) and also to regularly send emails to your list on complete autopilot. You schedule the time and your autoresponder does everything for you. Autoresponders also allow you to segment your market informing you even on those who open your emails and those who click on the links you supply in your messages.
That, my friend is going to quickly and easily allow you to segment your customer base, so you can start tailoring your marketing campaign according to your customers' needs or tastes.
By now, I am sure that you understand that not building a list of clients means to leave a lot of cash on the table.
Do you need a marketing degree and a PhD to use an autoresponder? No sir!
Autoresponders are extremely simple to use. At least the one that I use
Are autoresponders expensive ? Nope!
So what are you waiting for? Start building your list now!
Article Source : Article King Pro - Free Reprints and Distribution
If you are looking for a quality, yet very affordable, autoresponder service to immediately start building your list of customers, you can get a full month trial for 1$ here:
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Last Updated ( Friday, 27 August 2010 )
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